Marketing Lead
Venatus
2021 — Present
Own go-to-market end-to-end for a global gaming advertising platform — positioning, product launches, demand programmes and industry presence, built on creative the market actually remembers.
Gareth Nicholas · London
Creative thinking, commercial outcomes.
I build brands people notice and go-to-market systems that turn that attention into growth.
I’m a go-to-market and product marketing leader with 10+ years across AdTech, gaming and consumer technology, operating at Head of and Director level.
My work spans positioning, product launches, demand programmes and the creative that carries them — market strategy and craft treated as one job, not two.
Most go-to-market work is competent and forgettable. Mine isn’t, and that’s the point: creative is the unfair advantage, not the decoration.
10+
years in GTM & brand marketing
$10M+
marketing-sourced pipeline
364%
organic-social traffic growth
27M
views for The 32
Experience
From Yahoo to Venatus.
Head of Marketing
Blayze Group
2020 — 2021
Delivered 137% website traffic growth through a full repositioning and multi-channel demand programme — new brand, new narrative, measurable pipeline.
Creative Marketing Manager
Verizon Media · Yahoo
2018 — 2020
Drove audience growth and product adoption across Yahoo Sport, Mail, HuffPost and TechCrunch — consumer campaigns and content platforms shipped with global teams and agencies.
Marketing Executive & Assistant
Yahoo
2015 — 2018
Took new products to market across EMEA — launch propositions, owned-audience growth and partnership campaigns in entertainment and sport.
Core skills
GTM strategy & positioning·Product launches·Brand strategy & narrative·Tone of voice & copywriting·Design & art direction·Content engines·Audience & demand growth·Event & field marketing·Analytics & attribution·AI-powered production·Team leadership·
The detail