Marketing Lead
Venatus
2021 — Present
Leading brand and marketing end-to-end for a global gaming advertising platform, spanning strategy, positioning, content, design, campaigns and industry events.
Gareth Nicholas · London
Brand thinking with creative energy.
I build brands people notice, content they choose to watch and marketing systems that deliver measurable growth.
I’m a brand and marketing leader with 10+ years of experience across AdTech, gaming and consumer technology, operating at Head of and Director level.
My work spans brand strategy, positioning, tone of voice, content and design — balancing the craft of the creative with the numbers behind it.
10+
years in brand & marketing
$10M+
marketing-sourced pipeline
364%
organic-social traffic growth
27M
views for The 32
Experience
From Yahoo to Venatus.
Head of Marketing
Blayze Group
2020 — 2021
Led a complete rebrand and multi-channel demand programme, helping deliver 137% website traffic growth.
Creative Marketing Manager
Verizon Media · Yahoo
2018 — 2020
Directed brand and content for Yahoo Sport, Mail, HuffPost and TechCrunch across global teams, agencies and consumer campaigns.
Marketing Executive & Assistant
Yahoo
2015 — 2018
Launched products, built owned audiences and delivered entertainment, sport and partnership campaigns across EMEA.
Core skills
Brand strategy & positioning·Tone of voice & copywriting·Design & art direction·Content engines·Owned-audience growth·Event & field marketing·Analytics·AI-powered production·Team leadership·
The detail