Gareth Nicholas

Volkswagen x Yahoo — Sponsorship & content

Driving Fan Culture with Volkswagen

The 32: a live fan-culture platform that activated a car brand's sponsorship at the World Cup — 27M views and a brand at the centre of the conversation.

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IAB — Keynote & Brand ExperienceVenatus — Brand video introductionProsper — SaaS Product launchYahoo Sport — Brand video series & distributionVenatus — Thought leadership & researchVolkswagen x Yahoo — Sponsorship & contentYahoo — Brand video & ProductVenatus — ExperientialMultiple — Case Studies, Visual BrandingYahoo — Brand PartnershipYahoo — Product LaunchVenatus — Content & communityRed Bull — Social-first videoNFL — Partnership & LivestreamHuffPost — Brand Positioning & ExperientialYahoo Finance — Campaign identityYahoo — CRM & lifecycleYahoo — Always-on display
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